In fact, I'll be joining a company that's got one of the most recognized logos in the world incorporating the color blue. So perhaps it should be no surprise that my corporate genes have finally gotten the better of me and I'll be leaving the startup life at crayon to join the very blue corporate ranks. In short, it's a traditional, conservative and corporate color. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It's the color of my blog, of one of the many sports coats you'll see me in, and a color that tends to inspire the sort of impression from clients that a consultant wants.Īccording to Brain Based Biz, Blue signifies:Ĭonfidence, travel, freedom, truth, professionalism, wealth and power. When I joined crayon, I chose Midnight Blue as my official color - I believe I explained that here previously. It also plays a key role in my life - in general, as well as at crayon, where I'm fortunate enough to be called "Consigliere." In branding and design, color plays an important role in evoking emotions. You take your life into your own hands when you click on some enticing offer.Here's a little gem from 's "infomania" show: While many marketing executives may tout banner ads because they're so easy to track, that doesn't necessarily take into account how annoying they can be.Well, to be fair, banner ads that are targeted and relevant to the content you're reading may be a little more palatable.
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